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Maximizing Your Advertising Budget with Geo-Fencing

Maximizing Your Advertising Budget with Geo-Fencing

The numerous options available for marketing your business can make it challenging to decide where to invest your advertising budget to get the best ROI. Finding ways to utilize your advertising dollars efficiently to reach the right audience at the right time is...

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Local Neighborhood Marketing: What Is It?

Local Neighborhood Marketing: What Is It?

A particular geographic area, such as a city, town, or neighbourhood, is the focus of local marketing. This type of advertising aims to connect with and interact with customers in or connected to this area. In today's digital age, local marketing has become...

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How will ChatGPT affect your business?

How will ChatGPT affect your business?

There has been a lot of chatter about the new ChatGPT. Most people, myself included don’t really have a handle on what it is or how it works. It sounds a little bit like Siri on steroids. To me, the details don’t matter. What matters is what ChatGPT means for my...

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Geo-Targetted Marketing Explained

Geo-Targetted Marketing Explained

When a customer searches for restaurants in Google, the search engine shows them restaurants close to their current location, or when they are shopping for fashion from a global brand, they see the collection and price tag that are relevant to their collection. Ever...

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Why Is Local Advertising Important for Small Businesses?

Why Is Local Advertising Important for Small Businesses?

Local advertising refers to the marketing strategies that target audiences in your business location. It is an essential part of any small business's marketing strategy because it allows you to reach potential customers in your area looking for your product or...

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What Is Micro-Targeting and How Does It Help in Marketing?

What Is Micro-Targeting and How Does It Help in Marketing?

A marketing strategy that truly talks to your customers and can cut through the noise of the numerous marketing campaigns out there – isn’t this the kind of marketing your business deserves? If you’re looking for a method that can help you send the right message to...

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Facebook Ads vs. Boosted Posts: When to Use What?

Facebook Ads vs. Boosted Posts: When to Use What?

Facebook ads and boosted posts are two different ways to get your business in front of potential customers. When it comes to promoting your business, you want to be as efficient and effective as possible to reach the right audience at the right time for the right...

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