Blog
Why Is Local Digital Advertising Important for SMBs?
Local advertising refers to the marketing strategies that target audiences in your business location. It is an essential part of any small business’s marketing strategy because it allows you to reach potential customers in your area looking for your product or service.
What Is Micro-Targeting and How Does It Help in Marketing?
Microtargeting is a type of marketing that uses statistical analysis to determine who is most likely to buy a product or service. It uses a consumer’s past purchases, interests, location, preferences, and other factors, called big data, to group people into smaller groups for more targeted marketing.
It Important to Get Your Business Listed in All Relevant Directories
Online company directory websites receive a lot of traffic and are generally trusted by search engines. Google favors these qualities, so pages from online directories frequently appear on its first page of search results.
Facebook Ads vs. Boosted Posts: When to Use What?
When it comes to promoting your business, you want to be as efficient and effective as possible to reach the right audience at the right time for the right price. Facebook ads and boosted posts can be used as part of a larger strategy, but they have different strengths—and depending on your goals, one may be more appropriate than the other.
A Beginner’s Guide to Search Engine Optimization
Search Engine Optimization will increase traffic to your website without paid advertising. Organic traffic refers to visitors that arrive on your website because of unpaid search results. These organic visitors are not referred by any other websites or paid...
How to Write the Perfect “About Us” Page
A well-written ‘About Us’ page can help set you apart from the competition and make you seem more trustworthy. It tells your visitors why they should care about what you have to say and gives them an idea of who you are as a company.
How Hiring a Marketing Agency Can Benefit Your Business
One of the most important aspects of any business is marketing. The way you present your story will set you apart from your competitors. Marketing entails numerous elements such as search engine optimization, social media marketing, customer service, and much more that cannot be handled by a single person or a small team.
Reputation management in the Health and Wellness Industry
Competition levels are high in the health and wellness industry. So if you want your health and wellness practice to stand out, it’s vital to invest in reputation management. Stats show that over 81% of patients research and consider online reviews before selecting a...
Branded Content: How Does Storytelling Fit in Your Marketing Mix?
Business storytelling, or branded content, is all about promoting your products and services without directly advertising your products and services. Storytelling is a powerful marketing tool that can help attract and engage customers and help you create a brand...
The Customer’s Purchasing Journey – Making Buying Decisions
Understanding your customer's purchasing journey is key to understanding how they engage with your brand. A purchase funnel is the path customers take when they decide to buy a product or a service. The purchase journey starts from the moment customers are considering...