Why Knowing Your Audience on Each Social Media Platform Matters

Social media is a powerhouse for businesses looking to connect with their target audience and boost brand visibility. With numerous platforms available, each catering to a diverse set of users, it’s essential for companies to recognize that a one-size-fits-all...

The Secret to Creating Compelling Social Media Content

Quality social media content is a must-have for businesses of all sizes. With people spending an average of 151 minutes daily on these platforms, companies have a golden opportunity to connect with their target audience and build lasting relationships. Creating...

Why Add Social Media Marketing To Your Advertising Mix?

Social media is a powerful tool for businesses to reach and engage with their target audience. With billions of social media users, the marketing landscape has undergone a significant transformation in the past decades. Because of this, leveraging social media...

What is Local Neighbourhood Marketing?

Local Neighbourhood Marketing focuses on a particular geographic area, such as a city, town, or neighbourhood. This type of advertising aims to connect with and interact with customers in or connected to a particular, usually local,  area. In today’s digital...

Why Is Local Digital Advertising Important for SMBs?

Local digital advertising refers to the marketing strategies that target audiences in or near your business location. It is an essential part of any small business’s marketing strategy because it allows you to reach potential customers in your area looking for...

Facebook Ads vs. Boosted Posts: When to Use What?

Facebook ads and boosted posts are two different ways to get your business in front of potential customers. When it comes to promoting your business, you want to be as efficient and effective as possible to reach the right audience at the right time for the right...