Facebook ads and boosted posts are two different ways to get your business in front of potential customers. When it comes to promoting your business, you want to be as efficient and effective as possible to reach the right audience at the right time for the right price.
Both can be used as part of a larger strategy, but they have different strengths—and depending on your goals, one may be more appropriate than the other.
Keep reading to understand what Facebook ads and boosted posts are.
What Are Boosted Posts?
Boosted posts are the easiest way to promote your business using Facebook. They are posts in your timeline that you boost with money to reach a wider audience. With boosted posts, you can target your audience based on their age, location, language, interests, and more, as well as set your budget and duration. The boosted posts will appear in your audience’s feed as an
Ad. What’s more? They are easy to set up and can be done directly from your timeline.
This is a great way to spread the word about something that you think will be interesting or useful to people who don’t know about it yet. For example, If you want to promote a specific event, such as a sale or discount code, boosted posts can help drive traffic to that event and increase engagement on the day of the event itself.
What Are Facebook Ads?
Facebook ads are paid promotions that appear in the news feeds of people who meet your targeting criteria. They are created through an Ads Manager and have more advanced customizations than a boosted post. Facebook ads provide more advertising goals to optimize your ad to cater to the most relevant audience.
It also allows you to create engaging ads using options like carousels, videos, specific descriptions, and call-to-action buttons. Once you set up an ad campaign, Facebook will run it until your budget is exhausted or your campaign ends. You can also pause or stop running an ad at any time.
When to Use Facebook Ads vs. Boosted Posts
Before going ahead with Facebook ads or boosted posts, you should be clear about the end goal. If you want to build brand awareness and improve audience engagement via likes, comments, and shares, then boosting posts will be a good choice. Boosted posts are more helpful in generating social proof for your business.
Facebook ads usually have a more significant and immediate impact. You can use Facebook ads to improve website conversions, drive lead generations and app installations, and more. They have highly advanced targetting and goal-setting features, giving the best possible results when done right.
A mix of boosted posts and ads will be the best use of the Facebook marketing budget, with boosted posts helping you to increase your brand’s reach and Facebook ads translating your brand’s presence into tangible outcomes. If you want to step up your social media marketing game for your business, contact Mike Hamm Communications. We offer customized solutions to help companies connect and communicate with audiences effectively.
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