Do you want to sell your product or service without actually selling it? Do you want to make an instant connection with your customers? Then go right into your About Us page and check if it has a compelling story about you and your business!

An About Us page is an essential part of any business website. It is one of the first things that potential customers might want to see when they visit your site, and it’s an excellent opportunity to put across what makes your company unique.

Keep reading to find out what a good ‘About Us’ page should have.

How to Write an “About Us” Page?

A well-written ‘About Us’ page can help set you apart from the competition and make you seem more trustworthy. It tells your visitors why they should care about what you have to say and gives them an idea of who you are as a company. Here are a few suggestions to make a fantastic ‘About Us’ page.

Include Your USP (Unique Selling Point).

An About Us page should try to focus on the unique value your business provides. You can present it as a story about your business, why you started it, and the vision you have. You could also include how this USP is important and describe your business model. Sometimes, identifying your USP might be difficult, especially if you have started without one. You could consult marketing experts to showcase your products and services and make them stand apart from the rest.

Keep It Simple

A copy with industry jargon and buzzwords is quite confusing for many people. Writing content to appeal to your audience with simple words and a friendly tone will make the cut. The words should be able to make an instant connection and inspire the visitors to take the required action.

Feature Faces

It is always good to show your audience the people behind your unique products or services. Adding a human touch will help create deeper connections with your audience. By showing the faces of your employees, you’re letting visitors know they can trust your company and its employees.

Use Clear CTA

You have created an amazing About Us page, shared it with the world, and created an impact, but what next? A clear CTA directing your visitors to a shopping page, asking them to subscribe to your newsletter, or even a contact form would do the trick. The fact that the visitors have reached the end of the page means they are genuinely interested and ready to take action, so ensure you use this opportunity wisely.

Hire a professional writer

No more hastily written paragraphs for your “About Us” page. A professional writer would know what information would be most effective for leaving an impression.

Do you want to make your company’s about us page stand out? Are you looking for some inspiration for revamping your ‘About Us’ page? The qualified editors and professional writers at Mike Hamm Communications will fully comprehend your business and it’s story in order to provide the ideal content for your web pages. Contact (306) 203-3456 more details.