Did you know that 88% of customers who use their smartphone to conduct a local search visit or call a business the same day? The days of leafing through a phone book to find a nearby business are over, and the era of online business directories has begun. Online business directories can be an effective tool for expanding your company’s reach, regardless of whether you operate a small local firm or just conduct business online.
Read on to learn the benefits that relevant directories provide to your business.
Benefits of Online Business Directories
1. Boosts Website SEO.
With search engine optimization, you can ensure that your website shows up for your desired keywords in the top search results. If you operate a neighborhood cafe, you might optimize your website for keywords like “best coffee,” “coffee restaurant,” and “strong cappuccino.” Local business directories have their websites optimized for these keywords as well. Online business directories are more likely to rank higher in search results for the exact keywords since they have strong domain authority. Your company will be visible more frequently than it may be on your website if you have a listing profile on these trustworthy websites.
2. Enhances Online Visibility
Consider each local listing profile as an additional website for your company; you should ensure it is current, includes many images of your products and services, and offers contact details like an email address and phone number. The more business directories you add it to, the more frequently your business will appear. Most mobile queries have a local purpose. Thus if your company appears in a local listing on a website like Yelp, Angie’s List, or Google My Business, your online mobile visibility will be significantly enhanced.
3. Strengthens the Company’s Reputation
While many business owners loathe reviews, you may use them to boost your brand’s reputation. Even a bad evaluation can be a more beneficial learning experience when appropriately handled. You can anticipate most of your reviews to be favorable if you effectively connect with your clients or customers. Also consider posting these reviews on social media and displaying them on your website.
4. Improves Brand Awareness
Unquestionably, updating or creating your company profile on a directory website will improve brand visibility. Make sure to provide as much detail as you can. To include your logo on your website and these other listing platforms, make sure it looks fantastic online. Users are more likely to notice your logo and associate it with your brand and products the more you use it.
5. Show Up on Google
Online company directory websites receive a lot of traffic and are generally trusted by search engines. Google favors these qualities, so pages from online directories frequently appear on its first page of search results. You have a chance of taking advantage of their reputable SEO and appearing on Google’s front page if you submit your business information to an online business directory.
Reach out to Mike Hamm Communications’ expert listing services if you see the value of local company listings but lack the time or resources to develop a presence on these platforms. We are a skilled group of experts who provide specialized digital marketing services. To discover a new world of opportunities, call (306) 203-3456 or click here.