Local advertising refers to the marketing strategies that target audiences in your business location. It is an essential part of any small business’s marketing strategy because it allows you to reach potential customers in your area looking for your product or service. Local advertising is particularly beneficial for businesses tied to a physical location, like restaurants, boutique retail operations, and professional advisors.
There has been a dramatic increase in the number of small businesses post-pandemic. In a survey conducted by Intuit, it is evident that more than 70% of consumers prefer to support local businesses either online or in-store. One of the main barriers to benefiting from that increased desire to buy locally is the lack of a website or proper local advertising strategies.
Here is why local advertising is essential for small businesses.
Reaches the Right Customers
When done right, local advertising can help you reach the relevant audience interested in your product or service and willing to make a purchase. With local ads, you know exactly who will see them—they’re limited by geography, so only people within your target area will see them. By reaching the right target audience, the conversion rates also start to increase.
Can Create More Relevant Ads
Local ads are designed specifically for people in a particular area, so they’re much more likely to resonate with them than national ads would be. Plus, since they’re designed specifically for that area and its residents/businesses/etc., there’s no chance of confusion about what kind of business or product is being advertised.
Builds Your Reputation
Local advertisements make it easier to build a reputation online. The word of mouth which comes with gaining new customers is highly beneficial for small businesses. By advertising locally, you can attract people from your local area to your store, opening up customer interaction opportunities. Your reputation will grow if they tell their family and friends about your company!
Local advertising is also an excellent way to increase online reviews and boost your online reputation.
Businesses are always looking for cost-effective marketing solutions. With localized advertising, it is easier to save money as you need to reach only a local audience willing to spend on your products and services. This way, you get a better return on your investment.
Additionally, there are many online local advertising strategies that are free, like listing in local directories, Google Business Profile, and so on.
Targets Mobile Customers
With mobile shopping on the rise, people researching and making purchase decisions on the go have become standard consumer behavior. With the help of local advertisements, small businesses can reach the right people with the right ad at the right time, which might not be possible for bigger corporations serving a more extensive geography.
The use of local advertising helps small and medium-sized businesses better utilize advertising resources. You can bring in more customers and better profits by using hyperlocal targeting and taking advantage of the free local listing directories.
Not sure how to use local advertising strategies for your business? You can partner with Mike Hamm Communications, who can assist you in managing your local advertising and other marketing-related strategies. Contact us today for more information.